If You’ve Built a Successful Practice…
But Feel Exhausted, Misaligned, or Unfulfilled — This Is for You

The Practice SHIFT™ Workshop

The Neurobiology of Success:
The training you never got in school

A Full-Day Live Implementation
Workshop

for Doctors & Health Professionals Who Know that We Need a New Paradigm in Healthcare...
Where We Can Help Patients AND Have Amazing Lives Too

June 20th, 2025 | Live Workshop

You entered medicine with a purpose:

to heal, to serve, to make a profound difference.

But somewhere along the way, that purpose became buried under the weight of endless demands, patient non-compliance, and the relentless pressure to do more with less.
‍
Despite your exceptional clinical skills and unwavering dedication, you've found yourself thinking:

"This isn't what I signed up for."

What medical training never taught you

Your struggle isn't a sign of personal failure or inadequacy.

There are five hidden, neurophysiological forces secretly undermining your efforts — forces that were never addressed in medical school but have been scientifically proven to determine the difference between constant struggle and sustainable success.

These hidden forces have nothing to do with your clinical expertise, work ethic, or commitment to patient care.

They have everything to do with how your nervous system responds to the unique pressures of healthcare — and why the "push through it" mindset that helped you succeed in medical training is now actively working against you.

INTRODUCING

June 20th, 2025

Live Online ImplementationWorkshop

Value: $997 Tuition only $97

An exclusive full-day workshop with Dr. Irene Cop, MD, DC

Revealing the neurophysiological barriers keeping exceptional clinicians trapped in exhaustion, reduced patient outcomes, and diminished joy—and showing you how to finally break free.

This isn't about working harder. This isn't about more certifications. This isn't about better marketing tactics.

This is about addressing the root cause of why practice success feels so elusive—even when you're doing everything "right."

(This workshop is worth over $997 — We've set the low tuition as more of a "show-up" fee, so that you commit to taking time out of your day to have your view of practice, success, and impact flipped on its head.)

June 20th, 2025 | Full-day Live Implementation Workshop

Meet Your Guide: Dr. Irene Cop, MD, DC

Discovered that the actual medicalparadigm is fundamentally flawed

Dr. Irene Cop isn't just another practice consultant. She's a dual-credentialed doctor who discovered through personal tragedy that the medical paradigm equating struggle with virtue is fundamentally – and lethally – flawed.

Dual-trained Medical Doctor and Doctor of Chiropractic

Dual-trained Medical Doctor and Doctor of Chiropractic
30+ years bridging Eastern and Western medicine
Extensive training in neuroplasticity and elite performance psychology
Expert in difficult Trauma cases
Creator of free tools used over a quarter million times globally

Extensive training in neuroplasticityand elite performance psychology

After an undiagnosed condition—driven by hidden neurophysiological drains—led to a near-fatal accident that left her with 10 broken bones and her son with a catastrophic brain injury, Dr. Irene was forced to confront a painful truth: The very mindset that made her an exceptional doctor was silently destroying her health, her relationships, and ultimately her ability to deliver optimal care.

Expert in difficultTrauma cases

Through her recovery journey, Dr. Irene identified the five hidden forces that systematically undermine healthcare professionals… forces that traditional medical training never addresses. This discovery became the foundation of her groundbreaking SHIFT Formula.

WHAT YOU'LL DISCOVER IN THIS FULL-DAY EXPERIENCE

Breaking Free from the Paradigm

Session 1

The 5 surprising Factors hurting your patient outcomes and your Success

(60 min) - Dr. Irene Cop, MD, DC, NeuroSuccess Expert

Session 2

The Neurobiology of Stress & Resilience

(60 min) - Dr. Amelia Barret, Stanford-trained Neurologist

Session 3

Paradigm SHIFT around Trauma & Addiction

(60 min) - Jan Winhall, Trauma and Addictions expert.

PHASE 1

The Practice SHIFT begins

Session 4

The complete SHIFT Formula

(60 min) - Dr. Irene Cop, MD, DC, NeuroSuccess Expert

Session 5

Nervous System Regulation for Success

(60 min) - Dr. Navaz Habib, "The Vagus Nerve Doc".

Session 6

Integration & the pathway forward

(60 min) - Dr. Irene Cop, MD, DC, NeuroSuccess Expert

PHASE 2

By the end of this workshop,you will

What becomes possible after this workshop

Rediscover the joy and purpose that led you to medicine in the first place.

Take time off guilt-free, knowing your practice continues to thrive

Experience deeper, more fulfilling patient relationships with better clinical outcomes

Enjoy meaningful time with your family without the constant mental burden of work

Create the life you want NOW—not someday when everything finally aligns

This isn't about distant theory.
It's about immediate shifts that transform how you experience practice the very next day.

WHAT MAKES
THIS WORKSHOP DIFFERENTTHIS WORKSHOP DIFFERENT

Evidence-based methodology,not just theory

This approach is grounded in neurophysiology and clinically validated with thousands of patients. It addresses the root causes of physician struggle that traditional practice management ignores.

Health care professionals - specific, not generic advice

Everything is tailored to the unique challenges of healthcare professionals and the neurological consequences of medical training. This isn't general business coaching repackaged for doctors.

Immediate application

You'll experience real physiological shifts during the workshop and leave with specific techniques that work within the constraints of your existing practice.

Results without added burden

You'll discover how to achieve more by doing less of what doesn't work—no additional time commitment required. This isn't about adding more to your plate; it's about removing what's draining your energy.

Who This Workshop Is For

This workshop is specifically designed
for health professionals who:

Care deeply about patient outcomes

but feel frustrated by limited progress despite excellent care.

Value clinical excellence

but question whether constant sacrifice is sustainable.

Want to make a bigger impact

but feel constrained by diminishing energy and resources.

Wonder if the struggle

is just "part of being a doctor" or if there's another way

You're a dedicated clinician who knows there must be a better way to practice.

Feel like you're constantly giving more but receiving diminishing returns.

Find yourself thinking "this isn't what I signed up for" more often than you'd like to admit.

Are tired of being told "that's just how healthcare is" when you know it could be better.

This is for you if you:

Those looking for quick marketing tactics without addressing root causes

Practitioners who believe suffering is necessary for good medicine

Those content with maintaining the status quo

This workshop is NOT for:

What Respected Clinicians Are SayingTHIS WORKSHOP DIFFERENT

Dr. Dan Cardellichio

DC, Owner of Destination Health

"I was failing as a father and doctor until I discovered Dr. Irene's approach. The results were dramatic and immediate. My energy, calm, and focus grew exponentially. I rekindled my passion to serve at the highest level. My practice is reaching new heights with significant financial gain. Most importantly, my relationship with my family is incredible again."

Dr. Susan Fox

Founder of Health Youniversity

"After years of feeling like I'd hit a wall with my healthcare practice, Dr. Irene's process gave me the key to unlock my success. Her approach addresses what most practice management programs miss entirely."

Laurie Villarreal

Founder of Hormone Wellness

"Dr. Irene helped me uncover what I couldn't see was holding me back. She showed me how to remove the invisible weights I'd been carrying for years. I've stretched myself like never before, and the opportunities ahead are greater than I'd ever imagined."

The Investment

Value: $997 Tuition only $97

For this exclusive full-day live
experience with Dr. Irene Cop MD, DC

Consider what's at stake:

Are a dedicated clinician who knows there must be a better way to practice.

You're working 60+ hours weekly with diminishing satisfaction

The hidden costs extend beyond money—to your health, relationships, and joy in medicine

Just one fundamental shift could transform your entire experience of practice

At just $97

(less than the cost of a single patient visit),THIS WORKSHOP DIFFERENT

this workshop could be the most important investment you make in your practice—and yourself—this year.

This isn't just an investment in your practice.

It's an investment in reclaiming your identity as a healer.

A special message from Dr. Irene:

"Twenty years ago, I believed what medical training had taught me: that excellence requires sacrifice, that pushing harder was the answer, and that struggle was simply part of being a good doctor.

It took a catastrophic accident—one caused by hidden forces silently draining my health despite my 'perfect' lifestyle—to show me how fundamentally flawed this paradigm is.
‍
Please learn from my mistakes.

This workshop represents everything I wish I had known earlier in my career. It's about rediscovering that you can be an exceptional physician without sacrificing your health, your relationships, or your joy.

I created this workshop to reveal why you've struggled despite your best efforts, and to show you how your life and practice can be so much better—where you can take time off guilt-free knowing everything is taken care of, where you look forward to returning to work with renewed purpose, and where your relationships with your family are close and fulfilling.

For too long, we've accepted the narrative that struggle is just 'part of being a doctor.' I'm here to tell you that's simply not true. There is a better way.

The choice is yours. You can continue believing that success requires sacrifice. Or you can join me for these two days to discover what becomes possible when you break free from this limiting paradigm.

I look forward to showing you that excellence in medicine doesn't have to come at the cost of your life."

— Dr. Irene Cop, MD, DC

June 20th, 2025 | Full-day Live Implementation Workshop

Frequently Asked QuestionsTHIS WORKSHOP DIFFERENT

Is this just another practice management seminar?

Most practice management focuses on external strategies (marketing, systems, staff training) without addressing why those strategies often fail. The Practice SHIFT™ Workshop addresses the neurophysiological barriers that medical training inadvertently creates—barriers that no amount of traditional practice management can overcome.

I'm already overwhelmed—how will I find time for a full-day workshop?

This workshop is specifically designed for busy physicians who feel they have no time. The insights and techniques you'll gain will actually create more time by eliminating what's draining your energy. Many participants report that the time investment pays for itself within days through increased efficiency and reduced stress.

What if I can't attend live?

While recordings will be available to all participants, the live experience offers significant advantages through real-time interaction, immediate feedback, and the powerful experience of learning alongside peers. The physiological shifts you'll experience during the live demonstrations are a crucial part of the transformation.

Is this backed by science or is it just motivational?

The SHIFT Formula is grounded in neurophysiology, clinical research, and evidence-based techniques. Dr. Irene bridges Eastern and Western medicine with a rigorous scientific approach. You'll receive specific, actionable tools with clear physiological explanations—not just inspiration.

How is this different from other wellbeing programs for physicians?

Most physician wellbeing programs focus on individual coping strategies (meditation, exercise, etc.) without addressing the systemic forces undermining physicians' neurophysiology. The Practice SHIFT™ Workshop addresses the root causes of why traditional wellbeing approaches often fail for healthcare professionals.